adidas x Sydney Roosters

'BOUND BY LEGACY'

Brand

A powerful creative collaboration with Helium Pictures, the short film narrated by the iconic voice of Warwick Moss, is a celebration of Sydney Roosters and adidas joining forces once again and paying homage to the club's rich history while looking forward to its continued success into the future. Shot in the iconic Royal Hotel in Paddington, Bound by Legacy features a star-studded cast of Roosters legends from past and present, well as as club chairman Nick Politis, and Mark Bouris.

“Working with Hype Republic was an outstanding experience. They brought our story, legacy and history to life with a level of craft and authenticity that deeply resonated across the sporting landscape in Australia. The final piece was exceptional and has been widely acclaimed. Hype Republic were collaborative, creative and incredibly professional.”

Jarrod Johnstone

COO, Sydney Roosters

Credits

Production Co.

Hype Republic x Helium

EP

Mark Fennessy

EP / Creative Director

Macario De Souza

Director

Ethan McLean

Producer

Autumn Loveday-Atkins

Line Producer

Nicola-Ann Kennett

“It was a privilege to bring the Sydney Roosters x adidas partnership to life. In collaboration with Helium Pictures, our director Ethan McLean, DOP Donny Buppapirak and crew delivered a cinematic, authentic piece that connects with fans and stands at the level of a global campaign.”

Macario De Souza

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Hype Republic