A long-standing friendship between Hype Republic co-founder Macario De Souza and UK singer songwriter Example culminated in Hype being offered the opportunity to write a short story for Example’s new single “Every Single Time”. The beautiful film tells the story of a brother, who despite losing his sister, carries on a sibling tradition ‘every single time’ a significant childhood song plays on the radio, regardless of the time, place or audience. The touching video won the trophy for Best Music Video at the Queensland Music Awards, proving again that Hype Republic continues setting the standard capturing the true heart of a story.