To celebrate 150 years of Akubra, the Heritage Collection reimagines seven of the brand's most iconic hats, each brought to life through the stories of Australians whose lives reflect the character, history and spirit behind them. From the rugged outback to the coast, Akubra has long been woven into Australia's cultural identity. Directed by Macario De Souza, with cinematography by Allan Hardy and produced in collaboration with Mimi's Creative House, the campaign captures this connection through authentic characters, cinematic imagery and heartfelt storytelling. A beautiful celebration of Australian heritage, craftsmanship and individuality, and a privilege to help bring the next chapter of such an iconic Australian brand to life.