Akubra's The Next Traveller campaign brings a fresh energy to the brand's iconic heritage, embracing the freedom to roam, explore and discover what's beyond the horizon.

‍

Featuring an incredible lineup of Australian adventurers, including surfing icon Mick Fanning, 4WD personality Shauno Whale, mountaineer Oliver Foran, endurance adventurer Courtney Eve White and professional rock climber Angie Scarth-Johnson, the campaign celebrates those who live for the outdoors.

‍

Directed by Macario De Souza, with cinematography by Allan Hardy and Shane Fletcher, our small, nimble crew brought the campaign to life in a single action-packed day. Combining energetic cinematic visuals with the nostalgic texture of vintage film, we set out to take audiences along for the ride, capturing authentic personalities, rugged landscapes and the thrill of adventure.