Formula 1 is as much about the off-track glitz as it is the racing, and Hype Republic was in the thick of the action at the opening round of the 2025 season, capturing fast-release content for TAG Hauer as the luxury brand celebrated its return as the sport’s official timekeeper. The week saw us conduct interviews with Red Bull Racing’s four-time world champion Max Verstappen and former team principal Christian Horner, and capture everything from the high-end fashion to on-track action. The team then covered TAG Hauer’s high-profile global event that featured actress Alexandria Daddario, Korean star Dex, and performances by Vera Blue and Peking Duk. Despite long days and intense time pressures, our team consistently delivered world-class content for TAG Hauer’s global platforms, ensured their momentous return to F1 was perfectly captured.